Micro-site Marketing

Posted by Kevin Rush | 4:32 AM | , | 2 comments »

Let me start off by saying, I am not a marketer, nor do I have a background in it. However, I have noticed a trend that's been catching on in the business world and in Churches.

It's Micro-sites! What is a Micro-site you ask?

Wikipedia defines them as...

... an Internet web design term referring to an individual web page or cluster of pages which are meant to function as an auxiliary supplement to a primary website. The microsite's main landing page most likely has its own URL.
Clear as mud, right! Let me explain.

Remember watching this Tide commercial during the Super Bowl...

Notice that it didn't say go to www.tide.com. Instead it said go to mytalkingstain.com.

This is a mirco-site. Here's what I think micro-sites have to offer...
  1. Curiosity - new people will find your product/ministry interesting.
  2. New Identity - target a new/different audience giving your ministry a fresh feel.
  3. Champion a Cause - make a big deal about something for a season.
  4. Inexpensive - doesn't cost to much to put up a new website.
  5. Interactive - a chance to make an interactive websites [i.e.- vote, comment, upload photo or videos, giveaways, etc.]
Over the next few days I'll highlight churches that have used Micro-sites to their advantage.

2 comments

  1. Ken // April 11, 2008 at 8:51 AM  

    Websites, Micro sites, and the less mentioned Mobile sites all have their place and relevance. If the idea is to reach people with relevant news and info then doing it on their terms has the most impact.

    There are more mobile phones being sold toady then PCs. There should be a closer look at what mobile communication can do for reaching out. If you think mobile is beyond the means of your community, just look around and count how many people are texting and surfing the internet from their phones next time you are at church.

    From the slightly biased mind of a faith based mobile communication company...

    Connecting churched to their members by phone: http://mobileverses.com

  2. Micro Sites // April 6, 2011 at 12:47 AM  

    Hi Ken! this is good work i like this sit.
    Thanks for sharing.