There seems to be a big boom in churches marketing budgets. Which isn't necessarily a bad thing. But how far is too far?
At the end of the day it's not about how clever you think you are, it's about communicating. I think the temptation is to push the line as far as we can. Like the Gathering Church in Tennessee, that sent out 50,000 flyer's to their local neighborhoods to promote their upcoming series called "RED HOT SEX".
You have to watch this Video
The reaction from the man they interview nails it.
As a church I would make sure that my marketing strategy reflects the heart and the vision of the church, other wise it may be seen as a shameless gimmick to fill seats.
What about THIS billboard ?
Is this clever marketing or are we creeping towards the line of too far?
In all fairness, the gathering Church said on their website that 87 people got saved during the series. That was last December.I wonder how many are still attending church?
Maybe the most helpful question a church can ask is
"Why are we marketing in the first place?"
Is the goal to add converts, or is it to add disciples?