Those of you who use email to communicate with your church (or potential supporters) it's very important to get them to take the first step. Which is to open the email!
To get this to happen it's very important that your subject line is interesting and intriguing. EmailTrainer.com writes a great article on how to do this.
Here are his tips:
To get this to happen it's very important that your subject line is interesting and intriguing. EmailTrainer.com writes a great article on how to do this.
Here are his tips:
- Short phrases
- Immediate benefits
- Value words
- Emotional appeal
- Specific value propositions
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