Truth Advertising just put out 8 Keys to Effective Word of Mouth Advertising in there latest newsletter.  They are...
  1. Give people something positive to say
  2. Be the church “that”
  3. Make it easy for your members to invite others
  4. Throw a party
  5. Don’t do boring types of marketing
  6. Put your pastor’s picture in your direct mail cards
  7. Be Relevant
  8. Be the church that changes lives
My favorite one is #8 followed by #4.  My least favorite one is #6.
What is your favorite and least favorite?  What would you add to the list?


  1. Chad Lemon // September 2, 2009 at 5:42 PM  

    #2 only counts if that's what people say about you when you're not listening. Churches who brand themselves with a "The church that..." title usually mean that's how they are trying to be or hoping to be seen, but not who they actually are.