Aaron over at Digital Leadership Network wrote a great post on the different kinds of blogs and then gives some suggestions on why and how your church should blog. I'm summarize his comments below.

What Kinds Blogs Are on the Web?

1) Expert/Personality - an expert or big name giving you advice
2) Personal - someone sharing what they did that day [pictures, journaling, etc.]
3) News/Information - group of people who share information [ex- Church2.0]
4) Humor - just for fun

Suggestions for the Blogging Church:

The biggest keys to blogging is consistent updates. My suggestion would be to take the team blog approach, with different people taking on different roles. You can easily offer up separate RSS feeds or pages to break down the blogging into the three areas above:

The Expert Blog: The pastor, of course. If the community is interested in engaging in thinking about the message series throughout the week, the pastor could/should post ideas and thoughts that continue (or set up) Sunday's message.

The Personal Blog: Other leaders in your church? Perhaps small group leaders can use a public church blog to toss information and thoughts around to their attendees. A small group can open up to any curious visitor to your church's website using blogs.

The Information Blog: If a church's blog was consistently updated with upcoming events, prayer needs, updates on church member issues (ex- announcements) it would be a great chance for church members to feel loved and want to interact with the site.

3 comments

  1. Jim at NBM // April 13, 2008 at 12:02 AM  

    Our church is currently using a typical church webpage and we use a pastor's blog with active commenting The blog can be accessed from the church web page. It's becoming more appealing to go to a blog driven webpage. It just seems more interactive and vibrant. Keep giving us more of these great ideas!

  2. luckeyfrog // April 15, 2008 at 2:28 PM  

    I think a pastor's blog or an information blog could be great, but what about a blog specifically for young adults? Heck, if there's a youth pastor, they can set it up so that Facebook also posts a "note" every time there's a new entry on the blog. And, even better- you can set it up so that multiple people can contribute to a blog, so any really engaged youth, or maybe older youth, who want to post about what's on their mind lately God-wise (as well as youth group updates) can do so.

    I think youth spend so much time online that failing to use these types of media for devotions and communication during the week would be disappointing.

  3. orville barba // November 12, 2009 at 9:08 PM  

    i thank you for this post since there are so many church bloggers. we christians are still christians in the blogosphere no matter what.. thank you for this and hoping to make a contact with my pastor so that there will be a joint blogging team committed to make a change in the internet community.