None one likes re-runs:
Don't just podcast sermons,
create fresh new content

Reasons Why?

• Fresh- unless your nationally known speaker or someone missed the worship service they aren't going to subscribe to your podcast to hear you talk for an hour. By creating new content you will give them incentive to subscribe.
• Discipleship - make a short podcasts to further the sermon or call them to action. Or use podcast to distribute small group/house church videos for discussion.
  
• Ministries - make short podcasts highlighting ministries and/or testimonies.
• Events - promo events, concerts, do interviews, etc.
• Free Music - have a musicians [in your church] give their songs away.

Tip: Get some young creative types to help you brainstorm ideas.

[Part 1] [Part 2] [Part 3]
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In what ways are you and your ministry reThinking how to use podcasts?

Post video episodes,
not audio [if possible]

Why?

• Visual learners - [read my thoughts here]
• Traffic - video is king on the internet right now [read post]
• Online Video - in addition post the videos to YouTube/Viddler
  [Viddler allows chapters/comments similar to a track on a CD]
  

Tip: if you aren't very visual in your teaching style, learn! It's the 21st century.

[Part 1] [Part 2]

With some nudging from Chad I have decided to post what I calling 'reThink podcasts' [original posted on my personal blog]. This three post series are my suggestions for podcasting in ministry as well as my reasoning for it. Let's get started...
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Instead of 30-45 minute podcasts,
think 10-15 minute
[even 5 minute]

Reasons Why?

• A.D.D. - 20mins is the avg attention span
  [sometimes 20mins is pushing it]
• Commute - people spend 50mins in a car each day
  [avg trip being 10-15mins]
• Workout - they're working out, not taking notes.
  [keep lectures in the classroom]
  
• Focus - this makes the communicator hone his/her communication skills.
  [Get to the point no rambling]
  

Tip: If you are podcasting your three point sermons - break it up into three separate episodes.